I roto i te kaha ki te whakamaarama i nga mahi me te whakakaha i tona turanga i roto i te umanga ahuwhenua, kua huri a Böhm-Nordkartoffel Agrarproduktion GmbH & Co. OHG (BNA) ki Europlant Innovation GmbH & Co. KG. Ko te tuakiri hou e whakaatu ana i te hanganga umanga whakakotahi, e whakakotahi ana i nga mahi kanorau a te kamupene i raro i te tohu Europlant. Ko tenei kaupapa rautaki e whai ana ki te whakarei ake i te pai o te whakahaere me te whakapai ake i te whakawhitiwhiti korero me nga hoa, kaihoko, me nga roopu ture.
Ko te whakarereketanga o te ingoa he waahanga o te kaha nui ki te whakakotahi i nga momo wahanga o te mahi rīwai, mai i te rangahau me te whakatipu ki te maara, te kaweake me te hoko. Kei te hanga tonu a Europlant Innovation i runga i nga tikanga tawhito o te rau tau mo te whakatipu rīwai me te whakaputa kākano, me te whakarite kia noho tonu te mekameka whakaputa katoa ki raro i te mana whakahaere o te kamupene. Ma te pupuri i nga mahi i runga i ana ake paamu, ka whakamanahia e Europlant te kounga me te whakanui ake i tona ingoa mo te hiranga i roto i te umanga.
"Kei te tino mohio matou inaianei he kamupene whakakotahi," e kii ana a Takuta Justus Böhm, Managing Partner o Europlant Innovation. "Ko tenei rebranding e whakakaha ana i ta maatau kaupapa ki te mahi hei roopu kotahi, te tipu me te auaha tahi."
Kei te piki haere ano te kaiarahi o te kamupene me te taapiri a Jörg Eggers me Jörg Renatus ki te roopu whakahaere. Ko Takuta Justus Böhm ka whai waahi nui ake, hei whakapakari i te kaiarahi i Europlant Pflanzenzucht GmbH, he apiti e arotahi ana ki te whakatipu tipu.
Ko te tohungatanga matua o Europlant Innovation kei te whakatipu momo rīwai hou, te whakaputa rīwai kākano taketake me te kākano taketake, me te whakahaere rangahau matawhānui. Ma tenei whakakotahitanga o te whakaputa me te rangahau ka taea e te kamupene te pupuri i te mana whakahaere i runga i nga ahuatanga katoa o ana mahi, mai i nga waahanga tuatahi o te whakatipuranga ki nga waahanga whakamutunga o te tohatoha kakano. Ko te arotahi a Europlant ki te whakapumautanga o te kounga me te auahatanga i roto i nga tikanga whakawhanaunga ka tuu te kamupene hei kaiarahi mo te umanga riwai.
Na roto i tenei rebranding, ko te Europlant Innovation ehara i te whakatuu i te tuakiri umanga maamaa ake me te kaha ake engari ka whakarite hoki mo te tipu mo te wa roa me te pai ake o te whakahaere. E hāngai ana te whakatikatika ki te whainga a te kamupene ki te akiaki i nga mahi auaha, ki te whakanui ake i tana noho ki te maakete, me te whakatutuki i nga hiahia tipu o te waahanga ahuwhenua o te ao.
Ko te rebranding o Böhm-Nordkartoffel Agrarproduktion GmbH & Co. OHG ki Europlant Innovation GmbH & Co. KG he tohu nui i roto i te whanaketanga o te kamupene. Ma te whakakotahi i ana mahi me te whakapakari i tana kaiarahi, kua rite a Europlant mo te tipu haere tonu me te mahi hou mo te whakatipu riwai me te whakaputa. Ma te aro nui ki te kounga me te rangahau, he pai te tuunga o Europlant Innovation ki te whakatutuki i nga wero o nga ra kei te heke mai, me te whakarite kia noho tonu ia hei kaiarahi mo te waahanga ahuwhenua mo nga tau kei te heke mai.
